With the whirlwind of Fashion Month keeping me on my toes, my hair often takes a backseat. Between countless styling sessions, frequent heat exposure, and environmental stressors, my tresses endure a lot. So, once the month-long frenzy ends, I make it a priority to nourish and revive my hair with a luxurious hair mask.
While gathering my top picks for this post, I realized that many people are well-versed in skincare and their specific skin type, but what about hair? Just like skin, every hair type has unique needs, and finding the right treatment can make all the difference. To help you navigate the world of hair masks, I’ve curated a list of my all-time favorites—each designed to target a specific hair concern.
For Strengthening: Kristin Ess

When I first heard that celebrity hairstylist Kristin Ess was launching her own haircare line, I knew I had to try it. This strengthening mask is not only budget-friendly and readily available at Target, but it also delivers incredible results. It fortifies and softens the hair while adding an enviable shine. The best part? It’s a crowd-pleaser—loved by both professionals and everyday users alike!
For Hydration: Moroccanoil

If you haven’t experienced the magic of Moroccanoil yet, you’re in for a treat. Not only does this mask smell absolutely divine, but it’s also a hydration powerhouse. I reach for this one whenever my ends start feeling parched, especially after frequent heat styling. The instant silkiness it provides is unmatched. It’s also a must-have after prolonged sun exposure—so if you’re a beach lover, take note!
For Colored Hair: Olaplex

Maintaining colored hair can be a challenge, requiring constant touch-ups and special care to keep it looking salon-fresh. Even though I only have a few highlights, I know the importance of using the right products to preserve both color and hair health. The Olaplex mask is a game-changer for anyone with treated hair—it strengthens, repairs, and restores like no other. No wonder it’s a best-kept secret among hairstylists!
For Repair: Show Beauty
This mask is the perfect combination of elegance and efficacy. Housed in gorgeous packaging, it works wonders on damaged strands. Unlike traditional masks applied before a shower, this one is designed for damp hair. I simply wet my hair, squeeze out the excess moisture, and apply the mask while catching up on emails. A quick five-minute soak while I shower leaves my hair feeling softer than ever.

For Oily Roots: L’Oréal
An absolute gem from the drugstore aisle, this L’Oréal mask is under $10 and formulated specifically for oily roots. After testing it with my team, we all agreed—it’s a winner! Safe for colored hair, it effectively absorbs excess oil, leaving hair feeling light, refreshed, and full of volume without any greasy residue.
Your Turn!
Do you have a go-to hair mask that you swear by? Or perhaps a DIY concoction that works wonders? Let me know your favorites in the comments, and have a fabulous hair day!